May 25, 2006

keeping them glued

The parents indulgently smiled:
“With the telly, our tot is beguiled.
Screen media is handy,
It takes care of Andy
When we do not have time for our child.”

Adweek 24/05/06: Washington -The Kaiser Family Foundation's latest report attempts to quantify the notion that parents are using electronic media as babysitters for young children. According to "The Media Family" study, released today, 80 percent of children under age 6 watch an average of two hours of TV per day. In addition, more than 60 percent of babies 1 year old and younger are also watching at least some of the time, fueling concern among advocacy groups about their exposure to TV and commercials at an early age. Read the report here

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