June 19, 2006

An icon, no less

In the polls his party was knocked out
But as a brand, he has enormous clout
From lozenges to a doll
His name now spans all
Can you guess, whom I am talking about?

DNA India 18/06/06: Cricketing heroes Mahendra Singh Dhoni and Sachin Tendulkar or Bollywood megastar Amitabh Bachchan may be advertisement icons, but in Bihar it's Brand Lalu which is ruling the market, particularly in rural areas. After Lalu dolls and lozenges, it's now the turn of a fodder product and cosmetic pack named after the RJD chief that are creating waves in the rural markets of Bihar. Read about it here


  1. Seriously, is there anyone who could match him ? He's the walking entertainment for the last 16 years.

  2. yes but you have to give it to him...he is a maverick but is sharp, intelligent and charismatic in an unique Laloo way!

  3. and he's not pretentious ..

  4. True...perhaps that's why he is the common man's hero in Bihar.